SEO stands for search engine optimisation. It’s the process of optimising your website to get organic traffic from Google and other search engines. The process involves strategies like changing your website’s design, inserting keywords, and building backlinks to increase your authority and relevancy. These help search engines understand your website so you appear for the search terms that are most valuable to your business.

If you’ve got a good SEO strategy in place, you’ll land on the first page of Google for the keywords relevant to your business. The benefits? Free, passive traffic to your website, month after month.

Search engines like Google use algorithms to determine the websites that are most relevant for specific keywords. While the algorithm considers several factors when ranking websites, the two main factors are on-page content and quality link building. On-page content refers to your website’s copy, title tags, meta data, URL structure, and keyword density.

Quality link building simply means that good websites should link back to your website. This increases your authority and ensures search engines that you have valuable content. The more quality backlinks you have, the higher you’ll rank.

Short answer: yes, you do.

Why? Picture all of your website visitors as a huge pie. For the average website, more than 50% of that pie comes from Google and other search engines.

Search engines are the modern discovery tool, which means that a majority of your website’s visitors will be discovering your business for the first time. As more and more people discover your website through Google, you not only increase traffic but revenue as well.

It depends on the needs of your business. If you need a more immediate, higher cost strategy, go with PPC. If you’re more interested in a long term, lower cost strategy, invest in SEO. However, many of our clients choose to support SEO campaigns with a small spend for PPC, allowing them to gain paid traffic while they wait for their organic rankings to grow.

The reality is that both are vital to your overall marketing strategy. Without SEO, you can’t establish organic brand affinity, domain authority, and a fully formed online presence. Without PPC, you can’t easily target prospects by behaviours, demographics, and keywords.

Generally speaking, your website will see results in 4 to 6 months. If you have a new website, a new domain, and fresh content without a business history, it could take longer. However, these results will grow over time, so the traffic you’re getting at 6 months is typically less than what you’ll get 12 months in.

Remember, SEO is a long term strategy. Like many investments, you’re going to be disappointed if you’re looking for overnight returns. If some SEO firms offer you results in less than a month, they’re likely performing black hat strategies that could end up hurting your business and kicked out of search engines.

Can we speed things up? Well, Explosion Marketing has the ability deploy creative strategies using low competition keywords to ramp up your SEO. Contact us today to learn more.

If you attempt to do SEO by yourself without the necessary expertise, it will be a tedious game of trial and error–doing more damage than good to your website. By hiring an SEO company like SEO Services Australia, you’ll be working with dynamic and talented SEO experts, web developers, content writers, AdWords specialists, and social media professionals who know how to win the game for you. With world-class marketing expertise, cost-effective solutions, and a performance-driven culture, we have what it takes to rank your site on the first page of Google.

f you’ve wasted money on a former SEO company, we understand your reluctance to try again. Most SEO companies apply the same strategy for all of their clients without fully understanding the unique requirements of each business.

At SEO Services Australia, we don’t believe in cookie cutter solutions. We know each client is different, which is why we customise our SEO packages to suit the requirements of your business. We also develop our services according to the nature of your industry and the strategy of your competitors. All of our SEO packages also come with a no-commitment policy. You have the option to upgrade, downgrade, or terminate whenever you want.

It all starts with a comprehensive site audit where we assess the architecture and usability of your website. We’ll present our findings, with reports on the SEO and content factors that affect your rankings. We will then outline the most effective strategies that will drive better traffic to your site and increase conversions.

Once you give us the go signal, we’ll start creating an intensive long term SEO campaign. This includes building your presence in major listing sites, updating your local citations, crafting high-quality copy, and optimising target keywords. We also engage in off-page optimisation such as building quality links to boost your authority on Google and other search engines.