Is your brands identity is failing to resonate and remain in the hearts and minds of its intended audience?
Is it outdated, irrelevant, meaningless and simply boring?
Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too.
With that in mind, it only makes sense that your brand should change and evolve too.
Having an outdated brand is dangerous because it:
Makes your company seem out of touch with the times Creates the image that you don’t really care Causes a disconnect between your customers’ perception of your brand and the brand you’re trying to create<
Here are four signs to identify if your brand is outdated:
The truth is that many companies, including some of the most successful, rebrand.
We’ve seen this regularly with rebrands by Dunkin’ Donuts, Weight Watchers, Uber, Unilever, and many more companies.
Rebranding can work wonders for any business struggling to modernize, differentiate themselves from their competition, or even escape a lackluster reputation, as was the case in Uber’s rebrand.
At Explosion Marketing, we are brand builders – experts in big thinking, creative ideas and fresh technology solutions.
We help our clients identify and solve their market needs and challenges. Whether it's a revamp of an existing identity or a more comprehensive strategic brand exercise, our goal is to help our clients craft brands that stand for something, and ultimately stand out from the competition.
Whether your current company needs to be rebranded or you are a new startup and know you need to brand yourself, it is definitely one of those tasks that make you take a step back and say, “Where in the world do I start?” As brand builders, we work to bring the latest and greatest approaches to the mix in order to ensure our clients and their brands are sharing the right story. Invest in your company; enlist the help of some experts. Start the right way and see how your ROI is positively affected. In the meantime, here are some things to think about… • What is your brand saying? • What is your brand doing? • How are you sharing your story with your audience?
Set your business up for long-term success with a brand strategy & voice that will bring your competitive positioning to life.
Branding & Rebranding
Brand Naming & Taglines
Positioning & Messaging
Brand Story & Purpose
Maintain a cohesive identity with a brand system. Establish your logos, fonts, colors and more, for consistency and unity.
Brand Identity Design
Brand Style Guides
Branded Touch Points
Tell your brand’s story while maximizing leads, with custom designed solutions that will out-perform your competition!