The purpose of any business is to create a customer, and a business’s two main functions should focus on marketing and innovation. Marketing and innovation are what produce results; everything else is expenses.
The role of marketing is to attract a customer into the business’s radar. The role of innovation is to create new and solution based products or services that the customer either wants or needs.
HERE’S HOW TRUE MARKETING WORKS…
The goal of any marketing campaign whether short or long term should be to turn a lead into a prospect, then convert that prospect into a customer.
This is achieved in the following way… A future or ‘potential’ customer of a business always begins as a lead. A lead is someone who has not yet given you permission to interact with or engage them. They form the beginning of the sales phase.
Once a lead grants you permission to contact them, regardless of the type of contact used, they become a prospect. In other words, prospects are simply leads that show an interest to buy your product or service.
THE EFFECTIVE WAY TO CONVERT LEADS
The effective way to convert leads into prospects and customers. Although marketing can and should target existing customers for return business, marketing is commonly focused on attracting prospects. This begins by raising awareness to leads first, then exciting interest in the product or service.
Once interest has been raised, the next segment of the phase is to create desire for the particular offer being made. When desire has been created, the final step is to encourage the prospect to take action to buy the product or service.
All marketing campaigns should follow this proven funnel to maximise their marketing results. Due to the fact that customers make decisions quickly, relocate often, and shift their loyalty easily, the most effective and attractive marketing strategies should be used to convert more prospects into customers and retain ‘existing customers’ as much as possible.
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PRAISE FROM OUR AWESOME CLIENTS
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Nyrie helped us get 3432 people to sign up to our database at an average of 56 cents per click. Through split testing and running 6 variables on each ad set, she stopped us waisting $6.28 per click and took the learning time and time again over the campaign to deliver 36 cents per click in the end. Internally we had had great creative and would have executed the campaign well by just turning it on, but Nyrie ran a broad number of tests, mixing up our creatives and found the ones that worked. She made sure we got the best use out of our spend and saved us a lot of money while increasing our conversions. As far as ROI, Our first email out to our database covered the campaign cost. We will continue to use the team at Explosion Marketing because they really deliver and get us the results we are after.
Nyrie is a personable and passionate marketing professional. I had the opportunity to work with Nyrie and the team on an online review for our business. Her marketing approach was considered, insightful and helpful. Nyrie has a great depth of marketing experience and expertise and clearly puts the needs of her clients first. I am looking forward to the opportunity to work with Nyrie and the team again.
I have retained Nyrie and the team for assistance with the creation and publication of three books and have had a wonderful experience. Throughout, we enjoyed a positive, fruitful collaboration with results I am proud of. They have each been professional, courteous, willing listeners, and contributed to a result greater than each of us might have created on our own. It is clear they appreciate my own expertise and opinions as I do theirs. I recommend them highly.