We Guarantee to Improve Your SEO Rankings & Give You the 1st Month for FREE!

If you are serious about growing your business you need to get started with Search Engine Optimisation.

We provide a broad range of search engine optimisation services from our offices in Tweed Heads and Brisbane. This includes a stellar SEO strategy combining 4 primary elements;

1. an audit & discovery phase

2. on-site technical optimisation

3. content marketing and

4. site authority link building.

At Explosion Marketing we have experts in each of these areas, providing measurable value for our clients in highly competitive industries.

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1

AUDIT AND DISCOVERY

The initial discovery phase of our SEO engagement is critical to understanding our clients business objectives and current positioning within organic search. Our award winning SEO Audit uncovers a multitude of metrics spanning from a detailed technical analysis to a comprehensive strategy of content marketing and link-building opportunities.

3

CONTENT DEVELOPMENT

The backbone to our SEO methodology is strategically written content. We have developed a sophisticated flow for content production that begins with research and ideation before moving on to our writing and editorial teams. The result is original content that simultaneously engages and converts users, all while putting out valuable organic signals for the search engines.

Your SEO Pathway, Wired for Success

SEO DRIVING CONVERSIONS
2

TECHNICAL OPTIMISATION

Innovative SEO strategies requires a technically sound foundation that is barrier-free for the search engines to efficiently crawl, understand and index your website. Our Explosion Marketing TO Plans (Technical Optimization) ensure that the infrastructure is solid so that the ensuing efforts within organic optimization are best leveraged. Our SEO team has worked across some seriously complex websites.

4

PAGE RANK & LINK BUILDING

The best way to get rewarded by search algorithms is to get noticed by multiple high-authority websites. It is critical for an effective SEO strategy to include the acquisition of links embedded within original content and voiced on major publications. The process for this level of link acquisition is highly individualized and entirely curated by the Explosion Marketing team to ensure the most optimal content and placement.

We Use Leading Industry Tools & Technology

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And This is How We Do It...

  • SEO strategy, setting the direction of your SEO to scale up growth and complement your wider marketing initiatives;
  • Content, working with you to produce magnetic assets that draw in your audience by understanding how they search and discover information online;
  • Page Rank, link building and promotion, to attract and earn links, social shares and citations that send new visitors and show search engines how important your site is to rank;
  • Local SEO, to raise your presence for people who want to find your physical location and
  • Advice for those tricky, specialty scenarios like website redesigns, domain migrations and rebrands, so your SEO transition is smoothly handled.
seo_pathway with explosion marketing

94% of Consumers Search Online Before Making A Purchase

google adwords versus SEO

When people search online for commercial queries, the first two organic results can attract upwards of 40% of the clicks. That’s often more than all the paid ads, combined.

So while you might be running Google AdWords or appear on Google Maps you are likely missing out on the bulk of the business.

How much traffic and business are you missing out on exactly? Well, the average click-through rate for paid search in 2010 (worldwide) was 2% (Convario, January 2011) with Google Maps only representing a small fraction of traffic.

So, If you are relying solely of Google AdWords for your traffic, you are missing out on 85% of the traffic running through Google.

There are Two Ways to do SEO

The right way and the wrong way!
The Right Way – At Explosion Marketing we innervate your website with high-quality user experience and search engine optimisation.
The Wrong Way – We don’t exploit algorithmic loopholes. This is a high-risk short-sighted risky game.
We play the game the Right Way so you are rewarded by search engines. This gives you higher rankings, domain authority, clicks, conversions and customers.

What does Google say about this?

Hear what Matt Cutts (former Head of Webspam at Google) has to say  in this video

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The Right Approach

A component of the digital marketing ecosystem that is often overlooked is the engagement of traffic into conversions. Driving traffic is the first step but optimizing the rate in which visitors convert is the true value metric. Our methodology follows a full-funnel approach to marketing from click to conversion.

1. Website Audit

We start by reviewing your website and current SEO to assess where you’re at and what changes need to made. We’ll check keywords, links, load speed, and more and then deliver a report and what areas need some extra help.

2. Keyword Research

We did deep to understand user search behaviour and define immediate and long-term opportunities for connecting with your target audience. This involves the keywords your target market is using to search for products or services like your own. We look at what keywords you could be using to better appear in search pages, and then help you integrate those keywords throughout your site in the form of relevant content.

3. Local Search Optimisation

We optimise and increase your ranking visibility for office and business locations on services such as Google Maps,  and Google Places for Business, Bing, Apple and many other citation sites. This is underpinned by posting content and offers to bring leads into your business.

4. Competitor Analysis

We uncover changes in the organic rankings of competitors and identify their SEO strengths, weaknesses and performance.  This way, you know what you’re up against and how your SEO is giving you a leg up. We keep track of your competition, so you don’t have to!

5. Technical On page SEO

SEO is about more than just keywords. Search engines use algorithms made up of many components to determine the helpfulness of your website. Some of these metrics include load speed, internal links, and content placement. We work to make sure that your website is in the best possible shape for both search engine rankings and for the customers who visit. We do this by identifying and fixing on-site barriers to search engines while determining and solving usability, site architecture, and conversion rate optimisation problems.

6. Content-Focused Link Building

We work on acquiring highly relevant links, citations and social interactions by producing useful, compelling content and assets. Links help signal to search engines the popularity, trustworthiness, and authoritativeness of websites. We’ll analyse your existing links and see which ones are weak and which ones are performing well. From this, we will work to build links that will help your SEO.

Want to Connect With Our SEO Team?

Learn more about our approach
to Organic & Local SEO .

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