No one knows the business better than the person running it. You are the expert on your business, so it’s usually best if it comes from you. However, we have made over 100 websites so can offer some handy tips on content creation, which will save you time and make things much easier.
If you need help, we have a copywriter on our team who can help clean up or write original content for you at an additional cost.
We include email accounts within our standard service. If you would like an email address connected to your domain name, we can set these up for you.
Google geo-targets its results to rank Australian extensions (.com.au) higher for Australian searches because they are more relevant. If your audience is international, .com domain can still be relevant for wider reach.
We offer a limited eCommerce service up to 10 products. If you require extensive e-Commerce configurations or have many products, we encourage you to speak to other web designers who specialise in higher volume retail websites. If you’re unsure, please contact us today and we can let you know. Small Business Web Designs is a web designer most suited to businesses not looking for an eCommerce solution; our website development process offers eCommerce scope at present.
Having a website that’s not mobile responsive (i.e. mobile-friendly) is one of the quickest ways to make people feel you’re behind the times and out of touch. It’s all about perception.
- A 2016 report from comScore shows that 65% of all digital media time is spent on mobile and 35% on desktop.
- In late 2016 the mobile tipping point was reached, meaning mobile/tablet internet usage overtook desktop usage for the first time worldwide.
A mobile-ready website is no longer “a nice thing to have”. People now expect to have a good experience when visiting your website on their phone.
Yes. Unless some new technology unexpectedly comes out of nowhere and takes the world by storm, your website technology will be good for years.
A CMS allows you to add, remove or update content on your website without high level technical training. WordPress is an example of a CMS.
There are two ways to handle this:
- For tech-savvy clients wanting to make updates and add new content to their site themselves, we can show you what to do via an online virtual meeting and/or provide you with access to detailed video tutorials.
- For those clients who cringe at the thought of learning the technical skills needed to update and maintain their site, or simply don’t have the time (or desire), we can manage your site for you.
Then you’ll need to get some because your site absolutely needs pictures. There are 3 ways to get images for your site:
- Buy them. You can purchase affordable, high-quality, royalty-free images from sites like BigStockPhoto, iStockPhoto or ShutterStock.
- Take them yourself. The cameras on today’s smartphones are amazing.
- Hire a professional. If it’s in your budget, you can always hire a professional photographer or videographer to produce the digital media needed for your site.
It’s not that we haven’t developed sites with themes from other developers. We have. Lots of them. Avada, Karma, Thesis, Studio Press … to name a few.
The reasons why we like Divi are:
- Well-engineered on the inside. Solid, clean code “under the hood”. It’s build on a solid framework which powers over 500,000 sites. Seamlessly works with most 3rd-party plugins and integrations.
- Well-designed on the outside. Divi has some of the most talented designers in the industry creating sites that are both modern & stylish, as well as functional and highly-customizable.
- Solid company. The digital landscape is constantly changing and you want a company like StudioPress that’s going to be around to support their products and update them when needed. There’s no worse feeling than when a company suddenly goes out of business leaving you high and dry to fend for yourself.
- Consistency. All WordPress themes are not created equal and theme developers have their own way of doing things such as internal coding and organization of their sites. When you build and support as many client sites as we do, it’s important to have consistency to maintain a smooth and steady workflow. Consistency is also important for quickly answering clients’ questions if they are self-managing their own sites. We want to know exactly where everything is located and how it works. And if we’re ever thrown a curveball, there’s a huge developer community well-versed in Divi themes and the framework.
Two words – trust and credibility. If you want colleagues and prospective clients to take you seriously, you need a modern, professional website. In addition, if you want to use any type of digital advertising or marketing to promote your business online, you’re going to need a good website.
I’ve often had clients come to me after using Wix, GoDaddy Squarespace and Weebly to build a website and ask for some help making their sites more visible. And there lies the rub so to speak.
So if they make it easy to build a website why shouldn’t you use them?
Maybe you should. That’s for you to decide. However, here are some things you need to be aware of:
The rug can be pulled out from under you at any time. Companies like Wix can take your site down at any time and for any reason. You’re never in full control. Your site is built on their property, not yours. It’s like building a house on property you don’t own, knowing that your family could be forced to move at any time. Your fate lies completely in the hands of that property owner.
Limited design customization. Yes, these types of site builders have lots of themes to choose from, but once your site is built you can’t change your theme. You’re stuck with it. In addition, it may be difficult if not impossible to customize your theme exactly as you’d like.
Search engine optimization. Not all designs are SEO-friendly. Getting ranked in a search engine like Google can take months of time and effort. So you need to make sure your website is compatible with your SEO efforts right out of the gate, otherwise a lot of hard work could be wasted.
Limited expandability. You cannot install 3rd-party plugins (like Gravity Forms or Envira Gallery, for example) to add new features and custom functionality to your site. Your choices are limited to what they give you.
Your site is not portable. When you use a company like Wix, SquareSpace, GoDaddy or Weebly you are building your site with their proprietary technology that only works on their system. It’s not universally compatible. So if you outgrow their capabilities or you decide you want to move your site to a different web hosting provider at some point in the future, you’ll have to rebuild your entire website from scratch.
You’re pretty much on your own. Sure, there are documents and manuals you can read. And I’m sure limited tech support is available. But if you’re not a “techie” person, and you don’t have the time or desire to figure it all out, you’re going to be much better off hiring a professional that knows what they’re doing — and you’ll thank me later.
Yes. We have a detailed blog post titled, “How To Decide When It’s Time For A Website Redesign” that will help you answer this question. This blog post also contains a comprehensive Website Redesign Checklist to help you assess and score your site.
It’s always a balance between form and function. Obviously you want your site to look good, but you also want it to provide prospects with useful information. The goal of your site is always to establish trust and credibility, and to demonstrate that you can genuinely help them solve their problem or help them get the result they’re looking for.
The 3 biggest problems we see with websites are:
- It’s all glitz and glamour, with very little substance. Sure, it might be a pretty website with dazzling graphics and special effects but it’s very thin on useful, helpful content. I’ll bet you know a few *human beings* that fit this description. 🙂
- It looks like it was built by a 6th grader. Either the business owner thought they couldn’t afford professional help with their site or they thought, “How hard could this be?”, so they tried to build their site themselves. In either case, the result is an amateurish site that makes them look bad and turns off prospective clients.
- It’s a confusing, frustrating user experience. The site is (a) unorganized, or (b) slow to load, or (c) not user-friendly. In general, it’s just not a pleasant experience. Remember, people begin to form their opinion about you as they interact with your website. Do you really want prospective clients leaving your website with a feeling of “yuck” about you or your business?
This sites we build for clients are modern and stylish, but they’re also engineered to provide visitors with a good user experience (UX). We also take tremendous pride in our craftsmanship and attention to detail which means your site is built to last.
Think of WordPress as the “operating system” of your website, just like a desktop PC uses Windows as its operating system or an iPhone uses iOS or a Samsung Galaxy uses Android. WordPress is simply the platform we use exclusively to build websites, and it’s used on millions of sites worldwide.
Building a website is a lot like building a house. There are multiple, well-defined steps. Here’s how our website development process works:
- Diagnosis. What’s not working? What don’t you like about your current site? How would you like your new site to look and function?
- Discovery. What media and assets do you currently have to work with to build your new site? What’s missing and still needs to be gathered or created?
- Content. This is where we map out your website content so you project a strong, coherent message that explains who you are and what you do.
- Design. In the design phase we draft the blueprint (i.e. create a mockup) for your new website so you can see what it’s going to look like and make any changes before it’s actually built.
- Develop. At this point your work is done. Now it’s in the hands of the web developer where they’ll actually build your site.
- Launch. Once your site is built and thoroughly tested, it’s time to go live on the internet.
Start to finish, our website projects typically take 30-60 days. If it takes longer than this, it’s usually due to a delay in our client getting us the media (ad copy, images, videos, etc) we need to build their site.
For additional information, get a free copy of our book, “Your Website Makeover”. (Note: The information in our book is valid for website redesigns as well as brand new website construction.)
Two things >> volume and customization.
Volume is simply the # of pages on your site. All things being equal, a 10-page website is going to be less expensive to develop than a 95-page site.
Customization can apply to numerous aspects of a web development project. For example …
- Custom content. Do you already have written content for your site or does it have to be developed from scratch? Is your existing content kind of “rough”, needing a lot of editing and refinement?
- Custom design. Are you wanting a highly unique or unusual layout for your site that’ll require modification to the standard site architecture of the theme we are using to develop your site?
- Custom images and graphics. Do your images and graphics require specialized Photoshop effects, above and beyond standard cropping and resizing?
- Custom programming. Does your site require integration and rigorous testing with a 3rd-party application like a shopping cart or client scheduling system?
It’s totally fine if you want a high degree of customization for your site. Just know that it will increase the overall cost of your project.
Domain name registration and hosting are ongoing costs. Generally hosting is paid annually and domain name registration is paid bi-annually. Depending on your requirements, there can also be costs involved in maintaining the site information and keeping the software up-to-date. Content Management Systems are available if you would like to manage the content yourself. We are happy to discuss your requirements.
There’s not one single answer to this question. It depends on what you want. If you search online, you’ll see prices ranging from as little as $995 for a starter website to tens of thousands of dollars for a large site with all the bells and whistles.
A website design is quoted based on the needs of each individual project. Every website is unique and requires different components; we design and develop custom websites specifically for your small business. We’ll ask a lot of questions, assess your needs, and give you a quote based on that assessment. Most of our sites run in the $1,5,000 – $5,000 range, but can be more or less depending on needs.
A responsive website changes its appearance and layout based on the size of the screen the website is displayed on. This can include larger text to accommodate smaller screens, and mobile friendly navigation for easier browsing on smaller screens such as smartphones and table
A responsive website means that it “responds” and automatically adapts to the size of the device it’s being viewed on. Specifically, that means a responsive site is easy to read and navigate whether you’re viewing it on a desktop, tablet or phone.ts.
Web Hosting is essentially data storage space, accessed via the Internet, used to host web sites and data files. Every website requires a Web Host to store their website on. In order for your website to be live on the internet, it needs to be hosted on a web server. It’s kind of like if you want to build a house (i.e. website), you need a piece of land (i.e. web hosting) to build your house on.
A domain name is an address that is used on the Internet to locate a website, for example explosionmarketing.com.au. You need a domain name to be able to access your website on the internet.
On-page SEO refers to the SEO-related changes and tweaks that are carried out on the website itself. This can include elements such as content, as well as any technical changes made to the site’s code, design or structure. Off-page SEO refers to the ranking factors that are affected by what happens off your website itself, such as inbound links and brand mentions from other sites.
Improving the SEO of a website isn’t simply a one-off task. Search engines are constantly evolving to deliver more relevant and useful results to their users, so SEO is always developing too. There are hundreds of search engine ranking factors, so a good SEO-strategy will start with an audit to find out what needs to be changed on the existing website, then prioritise the SEO activity that needs to take place to have the biggest impact on attracting organic traffic.
Some of the most important SEO changes could include, but are not limited to:
- Identifying the keywords and phrases that matter to your business
- Optimising page titles and meta descriptions
- Publishing high-quality, optimised website content regularly
- Improving page load speed
- Earning inbound links from relevant, high-authority websites
SEO involves making changes to your website, some of which can be seen and some not, which make the site more attractive to search engines. In essence, SEO aims to help search engines to find, understand and evaluate your website as easily as possible, so that they show your site near the top of the list as a search result for people using relevant keywords and phrases. The changes that you can make to your site can be technical (to the website code, structure or design), and may also include alterations to the content.
SEO stands for Search Engine Optimisation. Essentially, SEO is the process of optimising a website in order to increase the number of relevant people (known as traffic) arriving at the site by clicking on organic search engine results. Organic search results are ones that you haven’t had to pay for via ads. Search engine optimisation is designed to increase both the volume and quality (relevance) of this online traffic. Contact us to find out more about our SEO services
SEO Meta Data is information search engines read to help understand the content of your website pages. It can also be the text that shows up in search results to help the user identify whether the search result will be relevant to them.
In short, no. This is an old technique that used to get quick rankings. However if you do have a keyword in your domain, that’s still OK. You just don’t want to over optimise your website. For example, we wouldn’t recommend a builder change its domain name to www.BestHomeRenovatorsandBuildersSydneyMelbourneBrisbaneFor ProprertyOwnersandInvestors.com.au
Google penalises websites that over optimise their websites (lots of low quality content and links) using a variety of different techniques. Explosion Marketing will work with your company to make sure SEO is implemented correctly for long term results.
It depends on where your current website is and what your goals are. You may already have a digital marketing team that just needs help developing content and building links. Or you could just be starting out and need help setting up the foundations of a great SEO plan. Whatever the situation, we’ll work with you to identify what is the best mix to get the SEO results that you’ll need.
Think of content as fuel for SEO. If you don’t have any and don’t regularly top it up you won’t get that far. To get the best on the search engines you need to give them what they are looking for – which is unique and relevant content. In return, they’ll increase the visibility of your website which sends more potential customers your way.
In SEO terms a link is where one page connects to another. Search engines love links and count them as recommendations. Relevant links also help websites perform better in SEO.
Links are a very in-depth subject with entire books written on them. The main point to remember is that they are really important for SEO, especially in competitive industries.
It depends on your industry, how competitive it is and what your goals are. The more competitive, the longer it takes. However you normally start to see an initial uplift around the third month of a SEO program. To really get great results it can take 12 months, and for really competitive online industries (like insurance or home loans) it can take years.
Learn more about how long SEO takes here!
With Explosion Marketing coaching or campaign management services you don’t have to worry about not understanding how SEO works right away. In fact, we will help you greatly in your SEO plans by helping you understand and develop a rock-solid SEO strategy but also by teaching you as much as you want along the way.
Explosion Marketing coaching can teach you more about on-site SEO and why it is important. There are a couple things you should really know before you can say your website is optimized for SEO, these include:
- Making your website mobile friendly: Google has been known to heavily penalize websites that are not mobile friendly.
- Optimizing your URLS for the various search engines: Having an SEO friendly URL can save you a headache down the road by getting it cleaned up right now.
- Making sure your pages load much faster: The speed at which your page loads Is vital to the success of your website.
- Fixing broken links: broken links can really hurt your website. Google tends to penalize those with multiple broken links on their websites heavily. Therefore, learning to review your links and ensure they lead to somewhere is vital. If you do find some broken links, it’s okay, you will just have to fix them which is what good SEO is all about.
SEO data is needed to display results from search engines when you first enter in a search term. The amount and types of links they receive are necessary so that the search engines can know which order to place the websites in. They keywords are necessary so that the search engine know which phrase or phrases need a page displayed.
The main concept behind SEO is you will learn how to fully optimize your website for the top search engines. By why does this matter, why is this important?
When you think about the internet as a way websites link to other sites, the way search engines work may make more sense. Search engines check all pages and websites online for two important factors:
- The quality and quantity of links they receive