Turn 2019 SEO stats into 2020 leads

SEO stands for search engine optimization, which is the process of altering your website content and code to get your website pages ranked higher in search engines, like Google. With a special cocktail of website code, keywords, and technical indicators, you can practically TELL the search engines what keywords and phrases your pages should rank for—provided they have relevant content consumers would actually want to see and read.

Turn 2019 SEO stats into 2020 leads

SEO stands for search engine optimization, which is the process of altering your website content and code to get your website pages ranked higher in search engines, like Google. With a special cocktail of website code, keywords, and technical indicators, you can practically TELL the search engines what keywords and phrases your pages should rank for—provided they have relevant content consumers would actually want to see and read.

You need it because (according to Hubspot’s research) organic search equates to 94% of all web traffic, and the first position on Google search results has a 34% click-through rate for desktop and 35% percent for mobile. Basically, if you’re not at the top of the search results, you’re losing clicks, leads, and sales to your competitors.

Even after being told repeatedly that search engine optimization efforts pay off, you may still be skeptical without proof. If you’re doubtful that any aspect of SEO can help your business, take a look at the statistics below.

We invested less on SEO per capita, than US and UK businesses and spent about 80% of marketing budget on pay per click ads and 10% on SEO. Click To Tweet

Why?  because, PPC seems faster and easier

BUT PPC delivered less traffic and lower ROI than SEO.

 

  • More than 50% of website traffic came from organic SEO, greater than Google and social media ads combined.
  • Google ads drove 10% of website traffic, and social media 5%.
  • 87% of product and service searches began online, up 16% from 2018
  • 70 to 80% of people’s 1st search choices were organic and local SEO results, – paid ads being ignored.
  • Businesses reported SEO traffic, delivered more than 40% of total revenue
  • Organic SEO results converted on average at 15%, and local search 80%.
  • 91% of searchers didn’t go past the first page of results, so most people won’t find your website unless you’re on page 1.

And the competitions tough.

  • SEO has ~20X more traffic opportunities than PPC on both mobile and desktop. (Sparktoro, 2019)
  • 50% of search queries are four words or longer. (IMPACT, 2019) 
  • Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017) 
  • More than 50% of all searches end in no click. (Sparktoro, 2019)
  • 20% of online searches are image searches. (Sparktoro, 2019)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2018) 
  • According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. (SearchEngineWatch, 2017)
  • 50% of search queries are four words or longer. (Hubspot, 2018)
  • The first organic desktop listing gets 19.3% of clicks (SEOClarity, 2019)
  • The first organic mobile listing gets 27.7% of clicks (SEOClarity, 2019)
  • 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Hubspot, 2018)
  • 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
  • 75% of internet users never scroll past the first page of search engines. (Junto, 2017)
  • Bounce rate doubles if your website takes an extra 2 seconds to load. (Junto, 2017)
  • There are 6,586,013,574 searches made a day worldwide. (SmartInsights, 2018)
  • Organic search equates to 95% of all web traffic. (SimilarWeb, 2016)
  • The first position on Google search results has a 34.36% clickthrough rate for desktop and 35% for mobile. (Hubspot, 2018)
  • 50% of visitors are more likely to click a result if the brand appears multiple times in search engine results. (Search Engine People, 2018)
  • SEO leads have a 14.6% close rate, compared to only 1.7% for outbound leads such as print advertisements. (Search Engine People, 2018)

So is your business going to be a serious contender online in 2020 because your client’s are googling? Click To Tweet

We live in an online world and, as the saying goes,

The best place to hide your business, or a dead body, is on the 2nd page of Google.

So how do you improve your SEO and capitalise in 2020?

Nyrie Roos

Author Nyrie Roos

Nyrie is a digital marketing consultant, website developer, social media marketer and SEO specialist based in the Tweed Valley and Brisbane. Nyrie enjoys working closely with digital marketing teams and action orientated business owners to implement their digital marketing strategy in a way that’s results-focused, simple and effective.

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