Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right… to hear crickets.

Trust me, I’ve been there. After leaving my 9-5, I had to figure out how to build our brand to attract clients to our social media consultation and services, faster than I ever had to before.

Building our brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients.

Let’s get real – your number of followers has nothing to do with how much money you can make from social media marketing.

I’ll repeat:

“The number of followers you have is not an indicative measure of how much money you’re likely to make from social media marketing.”

Posting content that’s “cute”, or just engaging for engagement’s sake, will not cultivate an audience that’s interested in what you have to offer.

Posting randomly is not going to attract new, engaged audience members.

Solely posting about your latest sale is also not going to prompt droves of people to contact you.

The main thing that stops people from growing their businesses by using social media is a lack of strategy. #socialmediamarketing

Nyrie Roos

Author Nyrie Roos

Nyrie is a digital marketing consultant, website developer, social media marketer and SEO specialist based in the Tweed Valley and Brisbane. Nyrie enjoys working closely with digital marketing teams and action orientated business owners to implement their digital marketing strategy in a way that’s results-focused, simple and effective.

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