You got a brand new website, or you’ve simply got an existing website and you just haven’t put the resourcing into it and in any case, you don’t know how to do your website SEO. Or perhaps like one of my new client’s you’ve been trustingly paying a substantial sum of money to let an agency look after this to find out they’ve been taking your money and not doing the work!
Yes, I hate to say it, however, there are plenty of so-called experts out there who will take your money, take advantage of what you don’t know and totally not do the right thing. But don’t get me started…that’s a rant for another time.
Back to you…
You know that you want higher rankings on Google, so where do you start?
I know there’s so much information out there, I feel your pain, and it’s overwhelming!
Let me take away that pain, let me decipher the plethora of information for you and break it down into the ultimate SEO checklist for your website.
You can take this, do it yourself or hire an ethical SEO professional to do this for you.
I’ve broken the SEO checklist down into four simple steps and here is an overview video on SEO for you to watch first.
Number 1: Map out your content strategy.
This includes topics and keywords. Think in terms of what your prospects are searching for and what you want to be known for and come up in a search for.
If you don’t know what keywords and content ideas to focus on, you’re going to be spinning your wheels because the last thing you want to do is create content on topics and using keywords that won’t deliver.
For this part of the process, you want to be using tools like SEMrush or
Ahrefs to figure this out.
These tools will show you what topics are popular and what’s not. They also let you spy on your competitors.
Now, this is great because now you have real live data to work with, not an assumption.
You don’t want to waste your time and your resources creating content that’s not popular on search and no one is really looking for in a commercial sense.
Number 2: Create a list of your backlink opportunities.
Identify all of your competitors, take their URLs, and research their backlinks.
This research will show you every single site that links to them.
This is key because if you don’t have a link list, you’re not going to know who to try to get backlinks to.
Now when you’re doing this, you don’t want to just take a list of all your competitors and put them into a tool-like Ahrefs, you need to go and find their most relevant content that’s related to yours, and see what backlinks there are to their content.
You then approach these websites, to link to yours through the creation of quality more up to date content.
As search engines have evolved over the years, effective SEO has also evolved. The sheer volume of links to your web site matters less than the quality of the links. In other words, the sites that link to your web site should be relevant to your business and respected in the industry.Less is often more. Click To Tweet
Number 3: Check your website performance accessibility.
Is your site mobile compatible?
Does it load fast?
Are you actually managing your site well, keeping it updated and deleting all unnecessary plugins?
All these things impact your overall search rankings.
Without a fast site, you’re not going to get optimal rankings.
Speed is part of Google’s algorithm, so you want to make sure your site loads as fast as
Not just on desktop, but also on mobile.
Use tools like Google Page Speed to figure out how fast your site loads. Keep in mind though, this tool comes out of the USA so there will be some lag in load latency of your website.
Number 4: Determine your content distribution strategy.
How are you going to push out the content on social media?
Typically what I do is I take my content, and put it out on all my social profiles at the same time.
Another thing I do with my content distribution is email people I link to, and ask them to share my content.
It’s a simple way to get more social shares and more traffic.
And then I send out an email blast, and a push notification every time I release a new blog post.
One of the most effective strategies, if you don’t have an email list, start using free tools like Hello Bar and Mailchimp.
If you don’t have push notification list, use tools like push crew.
Need more help?
If you need help getting more SEO traction, more traffic to your site, or developing your digital strategy be sure to contact us at Explosion Marketing.
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