In short, no. This is an old technique that used to get quick rankings. However if you do have a keyword in your domain, that’s still OK. You just don’t want to over optimise your website. For example, we wouldn’t recommend a builder change its domain name to www.BestHomeRenovatorsandBuildersSydneyMelbourneBrisbaneFor ProprertyOwnersandInvestors.com.au
Google penalises websites that over optimise their websites (lots of low quality content and links) using a variety of different techniques. Explosion Marketing will work with your company to make sure SEO is implemented correctly for long term results.
It depends on where your current website is and what your goals are. You may already have a digital marketing team that just needs help developing content and building links. Or you could just be starting out and need help setting up the foundations of a great SEO plan. Whatever the situation, we’ll work with you to identify what is the best mix to get the SEO results that you’ll need.
Think of content as fuel for SEO. If you don’t have any and don’t regularly top it up you won’t get that far. To get the best on the search engines you need to give them what they are looking for – which is unique and relevant content. In return, they’ll increase the visibility of your website which sends more potential customers your way.
In SEO terms a link is where one page connects to another. Search engines love links and count them as recommendations. Relevant links also help websites perform better in SEO.
Links are a very in-depth subject with entire books written on them. The main point to remember is that they are really important for SEO, especially in competitive industries.
It depends on your industry, how competitive it is and what your goals are. The more competitive, the longer it takes. However you normally start to see an initial uplift around the third month of a SEO program. To really get great results it can take 12 months, and for really competitive online industries (like insurance or home loans) it can take years.
Learn more about how long SEO takes here!
With Explosion Marketing coaching or campaign management services you don’t have to worry about not understanding how SEO works right away. In fact, we will help you greatly in your SEO plans by helping you understand and develop a rock-solid SEO strategy but also by teaching you as much as you want along the way.
Explosion Marketing coaching can teach you more about on-site SEO and why it is important. There are a couple things you should really know before you can say your website is optimized for SEO, these include:
- Making your website mobile friendly: Google has been known to heavily penalize websites that are not mobile friendly.
- Optimizing your URLS for the various search engines: Having an SEO friendly URL can save you a headache down the road by getting it cleaned up right now.
- Making sure your pages load much faster: The speed at which your page loads Is vital to the success of your website.
- Fixing broken links: broken links can really hurt your website. Google tends to penalize those with multiple broken links on their websites heavily. Therefore, learning to review your links and ensure they lead to somewhere is vital. If you do find some broken links, it’s okay, you will just have to fix them which is what good SEO is all about.
SEO data is needed to display results from search engines when you first enter in a search term. The amount and types of links they receive are necessary so that the search engines can know which order to place the websites in. They keywords are necessary so that the search engine know which phrase or phrases need a page displayed.
The main concept behind SEO is you will learn how to fully optimize your website for the top search engines. By why does this matter, why is this important?
When you think about the internet as a way websites link to other sites, the way search engines work may make more sense. Search engines check all pages and websites online for two important factors:
- The quality and quantity of links they receive