Navigating Unchartered Terrain of Social Campaigns During The COVID-19 Pandemic

Navigating Unchartered Terrain of Social Campaigns During The COVID-19 Pandemic

Nyrie Roos

Nyrie Roos

Co founder - Growth

What Now?

In most cases, we’ve found that users’ needs are changing, not disappearing. We are seeing success with clients that pivot their business strategies based on insights from keen social listening and industry expertise.

Social impressions have been skyrocketing across the board due to the increased use of the internet during this time, but there is also a definite topical shift in where clicks occur.

Being flexible is key; use semantic and topic analysis to identify what your customers are talking about and what they need.

A smart business will assess its buyer funnel and identify their client’s new needs at each stage. Social efforts are intricately linked with business offerings at this time.

Not all businesses have products or services that can be so quickly adapted, but if you follow your data – it will serve you well. 

Your data will provide you with new insights into who your customers are and what their real needs are. If you plan your campaigns well, and depending on your industry, letting your campaigns run with some tweaking can be a very sensible and lucrative plan.

Right now, paid ads are important – but their success depends on your ability to provide your service in the current business and social environment.

If you can, paid media is a great investment and you do your research you are highly likely to see positive results and return on investment.

If you can’t, however, there are a few other factors to consider.

There are more disruptors in the market taking advantage of people pulling out of paid media, this means more voices and a greater chance that yours will be drowned out. If you don’t have a strong organic presence you need to consider non-transactional (PR) style ads to supplement and support your business and clients.

Certain business models will not benefit from running their ads during these unprecedented times. This may be because the current climate makes it fundamentally unprofitable to continue to run their day to day activities. It is not prudent to continue promoting services that they cannot provide.. However, this does not mean they should completely close the door on paid social ads.

Promoting your brand with a small budget in a more general sense, will help to bolster and maintain brand awareness, identity and presence through these times. If your business has no way of operating right now, hold-tight, there is likely to be a wave of demand as things settle.

People will be itching to get back to daily life and businesses will be eager to make up for lost revenue. We are expecting a boom in the foreseeable future post-pandemic, and companies will start to heavily promote. So, if you cannot advertise now, plan for this and capitalise on the opportunity when it arrives.

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Digital Marketing Agency – 5 Expert Tips

Digital Marketing Agency – 5 Expert Tips

Nyrie Roos

Nyrie Roos

Co founder - Growth

Digital Marketing Agency – 5 Expert Tips

Every brand these days has one requirement – to be viral. Using the significant rise in the price of print and electronic media, businesses now utilize social media for this is a cheaper and much more efficient way to get in touch with the consumers. The preference of the customer to visit online for choosing a company and ultimately purchasing a product has evidently boosted the necessity to possess a proper digital marketing strategy.

Digital marketing agencies turn this pivotal process easier by making use of certain techniques and strategies. However, to select an electronic marketing agency, there are specific filters that should be applied. This can make sure that you forge an ongoing partnership using the right firm. For reference, certain points have already been summarized here.

Begin With Assessing Your Company’s Need

Before you begin digging for any new digital marketing agency, you need to obtain clear on your own business objectives. Identifying your company goals and motives is the initial step to beginning a digital marketing journey. With distinct visions of methods you desire your company to transform out, you are able to proceed to create a clearer choice. This can be a critical process for this determines the next moves.

Do Your Research Well

There are many good digital marketing agencies to pick from, however, you need to be mindful of the swindlers. You will find companies who keep collecting the cash but never supply the focus on time. Obviously, to prevent this type of situation, it is crucial that you research well. This is actually the initial step to segregate the pretenders from your contenders. An agency that has a clean reputation has generated an established status on the market and engages in clear communication with you ought to be considered first. However, there is also to make certain that the company fits your company’s needs. Shortlist the businesses you believe you can rely on and after that take a look accordingly.

Choose a Company that matches Your Look

A great digital marketing agency is not going to only sell their client’s product and can also sell their very own. Whenever you do your research, look the way they market themselves. Begin with the web site from the company! A great agency may have an informative website that will answer all of your queries. To learn about an agency’s Search engine optimization services, you have access to its Google ranking. When the website features a high rank, it may be established they are making an effort and right. Not just the design and ranking, however their work ethics and culture ought to be much like yours too. As your aim would be to create a long-lasting relationship, it really is pivotal which you choose an agency that matches your objectives.

Plan For A-Term Relationship

Digital marketing will not be about throwing money to improve your brand’s status. Which is definitely not a one-time process. Digital marketing is really a continuous method and you will have to build up a strategic partnership using the agency in order to develop your business for any brighter future. This strategic relationship ought to be developed bearing in mind for long periods of your time. Because it will take time to determine a brand name overall digital forum, it is crucial that you trust someone with that you could work so long as soon.

Search for Value, Not Price

While the price of the task plays a vital role in your choice, you must not choose whoever is providing the least expensive rate. Your aim must be to locate an agency that provides the finest value for the investment you might be investing in. Obtain a clear knowledge of what exactly is expected from one another, to assist build the confidence that the cash is not receiving wasted. It really is significant to search for quality services instead of price.

To Conclude

The best digital marketing agency will help you formulate an ideal strategy that could ultimately improve your business. Thus, when choosing an electronic marketing agency, keep these effective points in your mind to make sure that your brand reaches a higher level of success.

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Facebook IQ: Shifts for 2020

Facebook IQ: Shifts for 2020

Nyrie Roos

Nyrie Roos

Co founder - Growth

Facebook IQ: Shifts for 2020

2020 is well underway and with it will come shifts in social, economic and technology trends. For marketers and business owners, tracking these changes in consumer behavior are the key to building more effective campaigns. Anticipating and adapting to the evolving consumer landscape is critical to enable marketers and business owners to help prepare brands for growth today and relevance tomorrow.

Facebook IQ is uniquely positioned to identify and inform how and where these changes are taking place. They’ve seen the global intersection of over 2B users and 6M advertisers and the shifts driving consumer behavior. They see a future that’s full of opportunities and growth and have captured these findings in their global campaign: Shifts for 2020.

Facebook crafted a visual system for the campaign that was both accessible and optimistic. The campaign was expressed in the form of a teaser video and followed up with a printed piece detailing all 20 shifts. Check out the result below:

Hack the Future: 20 Shifts for 2020 leave-behind

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