What's My Story?

Hi, I’m Nyrie Roos

I became obsessed with mastering Marketing, Website Development, Sales Funnel and Landing Pages, Lead Generation, Automation and Conversion Optimization in 2006, and I haven’t looked back since.

I come from a corporate background, escaped this world and survived to grow thriving businesses that I love. Work is no longer work…it’s a vocation! 

I understand what marketing growth should and needs to look like for any business owner, having experienced this first hand and having worked with coaches, consultants, B2C and B2B clients across a wide range of niches.

My career has been one long learning process based on trial and error. I’ve basically made every Marketing and Conversion Optimization mistake possible, learning everything the hard way. This gives me a solid grounding in the reality of what works – not just what theoretically should work based on someone’s opinion. In fact, if someone tells you they can increase your conversions by doing “X” without strategy, run for the hills!

I firmly believe that strategy and research is by far the most important aspect of balanced successful Marketing Mastery, whatever shape or form it takes. Hence I take the time to understand my client’s desires, their vision and their qualified market.  My logic is that the better we understand the problems we face and your market faces, the easier it is to solve them.

This well-known quote by Abraham Lincoln summarizes my thinking when it comes to Marketing Mastery: “Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.”

Strategy, planning and research when it comes to Marketing, Lead Generation, and Conversion Optimisation are my equivalent of sharpening the axe. I want to increase my chances of chopping down the trees for you in the first attempt, rather than hacking away blindly till we randomly hit something – that may not even be a tree.

I have trust and belief in the methodology I work through with clients, to ensure they get the highest possible “end game” results. I believe that psychology, statistics, user experience & design, web analytics, copywriting and not least business sense based in reality are the core components of palpable Marketing Mastery. 

I want to retire the bizarre yet common misconception that Marketing and Results are one and the same. They are not. 

Marketing without “sharpening the axe” is like trying to cut a coconut with a butter knife!

You need to do your sharpening and then go out chopping down your trees to achieve Marketing Mastery that delivers sustainable results and growth in your business.  If this resonates with you, your speaking my language.

Nyrie Roos Signature

“You can’t spark radical marketing within a company by haphazardly running campaigns and shooting out email blasts out. What you’re doing is shooting from the hip. You start by bringing your people everyone together including your market audience and start asking questions. From there you create your strategy”

What Our Client's Say

Thank you so much Explosion Marketing Team! I have been a client of EM for over 2 years now and they never disappoint me. These guys have been great for our business, They know what they are doing and we have seen some excellent results i wouldn't hesitate to recommend them and i have already done that you a few of my close friends. Well done guys I love the passion you all have for my business sales and growth so keep it up. I look forward to hitting my next goal with you.
iSticker Parker
iSticker Parker
10:39 10 Dec 18
Explosion Marketing are a fantastic marketing partner. Nyrie and the team have gone above and beyond in providing recommendations on improving our business and driving additional revenue from the digital space. We have seen an increase in traffic of anything we ever expected and growing. Very happy with the service we have received and they gave us a great kick start to our business.
Hank VDM
Hank VDM
10:43 10 Dec 18
I highly recommend Nyrie Roos and the team at Explosion Marketing. Nyrie has the amazing ability to make the complex simple and her outcome focused approach is refreshing. Her support of my small business growth really has been a game changer.
Amanda Lutvey
Amanda Lutvey
01:40 03 Jan 19
A great big thank you to Nyrie and her team. I needed a website in a hurry and they delivered. Great to work with, answers her phone ,every time and even liaised with me on the weekend. And delivered a great website. I would highly recommend them.
mick smith
mick smith
22:52 01 Mar 19
It has been a pleasure working with Nyrie and the team at Explosion marketing. They have helped us to grow our business in the online space. Communication has been fantastic. HIGHLY RECOMMEND!!
Freckal & Spa Fresh
Freckal & Spa Fresh
00:42 29 Apr 19
Nyrie is an exceptionally talented marketing professional . She has a very in depth knowledge in all aspects of Websites, Web based marketing , SEO and social Media . I have no hesitation in recommending Nyrie’s services .
Thank you so much Explosion Marketing Team! I have been a client of EM for over 2 years now and they never disappoint me. These guys have been great for our business, They know what they are doing and we have seen some excellent results i wouldn't hesitate to recommend them and i have already done that you a few of my close friends. Well done guys I love the passion you all have for my business sales and growth so keep it up. I look forward to hitting my next goal with you.
iSticker Parker
iSticker Parker
13:20 09 Aug 19
We have been using Explosion Marketing for 4 years now and their team are second to none! They have a unique ability to align sales and marketing efforts by working across and deeply understanding both disciplines. This is a rare, yet extremely valuable quality in a Marketing Services Agency. From their business and strategic insights to their branding and creative solutions, they are the ultimate marketing partner. They have assisted and guided our company in all aspects of marketing including in house training, website set-up, SEO, brand development, social media & graphics. They are extremely talented in what they do and are timely and effective in the service they deliver. We would highly recommend Explosion to anyone who may looking for any kind of marketing assistance.Highly recommend.
Anne Rouse
Anne Rouse
22:33 13 Sep 19
I engaged Explosion Marketing to develop a new business website. Nyrie Roos was my primary contact. Nyrie guided me clearly through key decisions about my website, answering all my questions and educating me about how the website worked. In the early development stages she would set something up then seek my feedback before adjusting and continuing with the build in a consistent manner. I had a lot of content to be migrated from my old site and there were complications with domain registration. Nyrie dealt with all the technical issues and ensured that my site was up and running by the target deadline. I was impressed with how much work Nyrie and her team did for the cost of site set up. In combination with the ongoing support I feel that I get great value for money from Explosion Marketing and peace of mind about my website.
Michelle Ockers
Michelle Ockers
11:58 08 Oct 19
We have been using Explosion Marketing for 4 years now and their team are second to none! They have a unique ability to align sales and marketing efforts by working across and deeply understanding both disciplines. This is a rare, yet extremely valuable quality in a Marketing Services Agency. From their business and strategic insights to their branding and creative solutions, they are the ultimate marketing partner. They have assisted and guided our company in all aspects of marketing including in house training, website set-up, SEO, brand development, social media & graphics. They are extremely talented in what they do and are timely and effective in the service they deliver. We would highly recommend Explosion to anyone who may looking for any kind of marketing assistance.Highly recommend.
Anne Rouse
Anne Rouse
22:33 13 Sep 19

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