Blog

Musings of the compulsive creative

 

Insights, inspiration, rants and ramblings.

3 “Not so Average” Marketing Tips

3 “Not so Average” Marketing Tips

While 2020 been extremely difficult for many businesses, some continue to thrive despite the extraordinary challenges we have all faced. It’s NOT business as usual and we can’t carry on as such. Instead, we need to take action and adapt, which is the cornerstone of...

read more
Does Business Branding Matter?

Does Business Branding Matter?

What is branding? Your brand is much more than a cool logo, it’s how other people perceive your business. Your brand is the cohesive combination of design, language, storytelling and experience. Together they combine to evoke a feeling – “the vibe” – with your target...

read more
How COVID-19 is Effecting Search Traffic

How COVID-19 is Effecting Search Traffic

Whilst some are burning up the hours watching Netflix, COVID-19 (or the CCP Virus) is dominating social platforms, news mediums, and Google searches. Finally, the World Health Organisation (WHO) declared COVID-19 as a global pandemic and amidst the panic, people were...

read more
Do I Really Need a Digital Marketing Sales Funnel?

Do I Really Need a Digital Marketing Sales Funnel?

What It Is & Why You Need One  A digital marketing funnel is a map of the modern online buyer’s journey. It builds on the old sales funnel model and follows a pattern  – not always linear – that represents a digital buyer’s journey. Digital marketing strategy is...

read more